The Group’s transformation from a European multi-service company to a global pest control company was achieved through a strategic shift, involving the divestment of non-core business activities and a re-focusing on its recurring pest control offering. Strong growth, digitalization, and expansion in existing and new markets through around 400 value-enhancing acquisitions also contributed to this transformation. For example, in 2013, the Group acquired the local pest control businesses of ISS in Australia, Austria, Belgium, Denmark, Germany, Italy, the Netherlands, New Zealand, Norway, Portugal, Spain, and Switzerland.